Ajay Devgn feels Bollywood box office business needs more transparency: ‘Slowly, I think it is getting there’
Singham Again star Ajay Devgn also shared Bollywood has become more numbers-driven than passion-driven.
The debate surrounding rigged box office figures and inflated collection numbers has been gaining momentum in Bollywood. Joining the chorus, actor Ajay Devgn, who was seen in Singham Again, emphasised the need for transparency in the box office business, saying we are getting there. Also read: Watched Singham Again? Ajay Devgn to star in 3 more sequels
Earlier this year, Ajay Devgn faced a setback with Auron Mein Kaha Dum Tha.
Need for more transparency
During Pinkvilla Masterclass, Ajay stressed the need for box office transparency at the moment. He was asked about having a similar system like in China where collections are updated on an hourly basis and have clearer data on average ticket prices, and age group.
Responding to it, Ajay said, “It is required and slowly, I think it is getting there. I guess it is getting there. So, in a couple of years, everything is going to be transparent. It’s already getting transparent”. Filmmaker Rohit Shetty agreed with Ajay’s views on the need for box office transparency.
In the same conversation, the Singham star also spoke about the change in the entertainment industry, which troubled him the most. “Filmmakers talk about numbers more than the script. First, there was only passion. Now the numbers have come in. And it hurts,” Ajay said, adding that the industry has become more numbers-driven than about passion.
On the work front
Ajay Devgn is back on the big screen as Bajirao Singham in the latest instalment, Singham Again, which is winning the box office game.
The Rohit Shetty directorial also stars Akshay Kumar, Kareena Kapoor, Arjun Kapoor, Ranveer Singh and Salman Khan. Singham Again is the third instalment of the franchise. Singham was released in 2011, also starring Kajal Aggarwal, followed by Singham Returns in 2014. The film was released on November 1 and has minted over ₹250 crore till now.
Going forward, Ajay has diverse projects lined up for release. He will be seen in projects such as Azaad, Raid 2, De De Pyaar De 2, and Son of Sardar 2.
Ajay Devgn Talks About The Need For Box Office Transparency
In the Pinkvilla Masterclass hosted by Himesh Mankad, Ajay Devgn was asked about the need for box office transparency in a country like India, similar to that of China where collections are updated on an hourly basis and you get vital statistics like average ticket prices, the demographic of the audience and a lot more. To this, the Singham actor answered, “It is required and slowly, I think it is getting there. I guess it is getting there. So, in a couple of years, everything is going to be transparent.” “It’s already getting transparent”, he said. Ace director Rohit Shetty was in total agreement of what the actor had to say about the need for box office transparency.
The Indian Film Industry struggles with maintaining box office transparency in general. Not just Bollywood but every movie industry within the country. There are issues to be addressed but all we can stay right now is optimistic.
Watch the full Pinkvilla Masterclass featuring Ajay Devgn and Rohit Shetty
Ajay Devgn Shares One Particular Change In The Movie Industry That Hurts Him The Most
Ajay Devgn also shared about a particular change in the movie industry that has hurt him the most. “Filmmakers talk about numbers more than the script. First there was only passion. Now the numbers have come in. And it hurts”, he said. He told that the industry has become more numbers driven than passion driven and even the corporates who put in money, are hesistant to bankroll projects which they think may not track everywhere.
Singham Again In Theatres
Singham Again plays at a theatre near you now. You can book your tickets for the movie from online ticketing applications or from the box office outside the theatres. If you have watched Singham Again, how did you find it to be?
Stay tuned to Pinkvilla for more updates on Ajay Devgn, Rohit Shetty and Singham Again. Do watch the full Masterclass featuring Ajay Devgn and Rohit Shetty on Pinkvilla’s YouTube channel.
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